/* BPN / EDITION 01 — editorial typography, material photography, vermilion and ink */
:root{--paper:#c4cecd;--ink:#111412;--brand:#e9320c;--brand-soft:#e9eeeb;--brand-highlight:#e9320c;--line:#9eaaa7;--muted:#4c5754;--orange:#e9320c;--orange-dark:#c32b0b;--max:1360px}
body[data-page]{--brand:#e9320c;--brand-soft:#e9eeeb;--brand-highlight:#e9320c;background:#c4cecd;color:#111412;font-family:Arial,Helvetica,sans-serif;overflow-x:clip}
body[data-page] main{max-width:1360px;padding:0 38px}
h1,h2,h3{letter-spacing:-.055em}p{line-height:1.5}em{color:#e9320c}
body[data-page] .site-header{max-width:1440px;padding:24px 38px;border-bottom:1px solid #9eaaa7;min-height:88px;background:#c4cecd;gap:24px}
body[data-page] .site-header .logo{font-size:27px;color:#111412;letter-spacing:-1.6px;font-weight:800}
body[data-page] .logo>span{color:#e9320c}.logo small{font-size:9px;letter-spacing:4px;bottom:-2px}
body[data-page] .site-header nav{gap:24px;font-size:13px;font-weight:600}
body[data-page] .site-header nav>a:not(.button),body[data-page] .dropdown-toggle{font-size:13px;color:#1e2823}
body[data-page] .site-header nav>a.active{color:#cc2c0a}
body[data-page] .dropdown-panel{background:#e5eae6;border:1px solid #9eaaa7;border-radius:0;box-shadow:none}
body[data-page] .button{border-radius:0;font-size:14px;min-height:48px;font-weight:650;box-shadow:none;padding:15px 20px}
body[data-page] .button.primary{background:#e9320c;border-color:#e9320c;color:#fff;border-radius:0;box-shadow:none;font-size:14px}
body[data-page] .button.primary:hover{background:#bd2b0b;border-color:#bd2b0b;filter:none;transform:translateY(-2px)}
body[data-page] .button:focus-visible,summary:focus-visible{outline:3px solid #111412;outline-offset:4px}
body[data-page] .button.text{color:#111412}
body[data-page] .site-header .menu-toggle{border-color:#7c8c85;border-radius:0}.menu-toggle span{background:#111412}
/* The strip is one editorial line, not a floating panel */
.acquisition-channel-banner{width:100%;border:0;border-radius:0;box-shadow:none;background:#151816;color:#fff;margin:0;padding:18px 0}
.channel-banner-inner{max-width:1360px;margin:auto;padding:0 38px;display:grid;grid-template-columns:1fr auto 1fr;gap:30px;align-items:center}
.channel-banner-inner>p{font-size:15px;line-height:1.35;letter-spacing:-.02em;color:#d9ded9;margin:0;max-width:310px}
.channel-banner-inner>p strong{color:#fff;font-weight:600}.acquisition-crossed-platforms{margin:0}
.acquisition-channel-banner .ad-platforms{display:flex;gap:7px;margin:0}
.acquisition-channel-banner .ad-platform{display:grid;place-items:center;width:37px;height:37px;flex:0 0 37px;box-shadow:none;background:#f2f3ef;border:0;border-radius:8px}
.acquisition-channel-banner .ad-platform img{width:26px;height:26px;display:block}
.acquisition-channel-warning{font-size:15px;line-height:1.35;color:#f47b61;font-weight:600;max-width:300px;justify-self:end}
/* Main composition */
.campaign-hero{padding:29px 0 43px;border-bottom:1px solid #9eaaa7}
.campaign-edition{display:flex;justify-content:space-between;gap:20px;font-size:10px;line-height:1.5;letter-spacing:.09em;font-weight:600;margin:0 0 21px}
.campaign-title{font-size:clamp(78px,11.55vw,157px);line-height:.83;font-weight:800;letter-spacing:-.078em;color:#e9320c;margin:0;position:relative;z-index:2;pointer-events:none}
.campaign-title>span{display:block;white-space:nowrap}.campaign-title>span+span{margin-top:5px}
.campaign-title-arrow{display:inline-block;font-size:.7em;font-weight:500;vertical-align:top;line-height:1;margin-left:.06em;letter-spacing:-.1em}
.campaign-stage{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.4fr) minmax(0,1fr);gap:25px;align-items:end;margin-top:24px}
.campaign-copy{padding:0 0 3px;min-width:0;z-index:1}.campaign-copy h2{font-size:26px;font-weight:650;line-height:1.1;color:#111412;margin:0 0 18px;letter-spacing:-.05em}
.campaign-copy>p{font-size:16px;line-height:1.5;color:#26332d;max-width:310px;margin:0 0 20px}
.campaign-zero{display:flex;gap:17px;flex-wrap:wrap;margin:19px 0 23px}
.campaign-zero>span{font-size:11px;line-height:1.4;color:#3b4a42}.campaign-zero strong{display:block;font-size:28px;font-weight:650;letter-spacing:-.06em;color:#111412;margin-bottom:2px}
.campaign-copy .button{width:100%;justify-content:space-between;gap:15px;font-size:13px!important;min-height:49px;max-width:300px}
.campaign-copy .button>span{font-size:23px;line-height:1;font-weight:400}
.campaign-text-link{display:block;font-size:12px;line-height:1.5;margin-top:15px;text-decoration:underline;text-underline-offset:4px;color:#253b30}
.campaign-copy>.campaign-terms{font-size:10px;color:#53645b;line-height:1.6;margin:17px 0 0}
.campaign-object{margin:0 -36px 0 -28px;min-width:0;align-self:center;position:relative}
.campaign-object img{display:block;width:100%;height:auto;mix-blend-mode:multiply}
.campaign-object figcaption{display:flex;align-items:center;justify-content:center;gap:12px;font-size:8px;letter-spacing:.055em;font-weight:600;margin-top:4px;color:#43574a}
.campaign-object figcaption i{font-style:normal;font-size:18px;line-height:1;color:#e9320c}
/* Calculator as a compact dark typographic panel */
.campaign-calculator{background:#151816;color:#fff;padding:23px 22px;border:0;border-radius:0;min-width:0;z-index:1}
.acquisition-calc-price>label{font-size:13px;line-height:1.4;color:#b8c3ba;display:block;margin:0 0 12px}
.acquisition-price-input{display:flex;align-items:baseline;gap:8px;border-bottom:1px solid #65756a;padding:0 0 11px;background:none;border-radius:0}
.acquisition-price-input:focus-within{outline:2px solid #f47b61;outline-offset:5px}
.acquisition-price-input input{width:100%;min-width:0;outline:none;border:0;box-shadow:none;border-radius:0;padding:0;margin:0;background:none;color:#fff;font-size:31px;letter-spacing:-.05em;font-weight:550;appearance:textfield;-moz-appearance:textfield;line-height:1.2}
.acquisition-price-input input::-webkit-inner-spin-button,.acquisition-price-input input::-webkit-outer-spin-button{-webkit-appearance:none;margin:0}
.acquisition-price-input>span{font-size:22px;color:#a8b9ab;line-height:1}
.acquisition-calc-rate{padding-top:18px}.acquisition-range-label{display:flex;justify-content:space-between;gap:12px;align-items:baseline}
.acquisition-range-label label{font-size:13px;color:#c2cec4;margin:0}.acquisition-range-label output{font-size:21px;color:#fff;font-weight:550;line-height:1}
.acquisition-calc-rate input[type=range]{display:block;width:100%;height:28px;min-height:28px;padding:0;margin:9px 0 0;accent-color:#e95a3d;border:0;background:none;cursor:pointer}
.acquisition-range-scale{display:flex;justify-content:space-between;font-size:10px;line-height:1.3;color:#8fa595;margin:0}
.acquisition-calc-result{border-top:1px solid #46574b;padding-top:16px;margin-top:16px}.acquisition-calc-result>span{display:block;font-size:12px;color:#b8c5ba;line-height:1.4}
.acquisition-calc-result>output{display:block;font-size:46px;line-height:1.05;font-weight:550;letter-spacing:-.065em;color:#ff795b;margin-top:8px;overflow-wrap:anywhere}
.acquisition-calc-note{font-size:10px;line-height:1.55;color:#91a597;margin:15px 0 0}
/* Chapters */
.promise-strip{padding:26px 0;border-top:0;border-bottom:1px solid #9eaaa7;grid-template-columns:repeat(3,1fr) 1.5fr}
.promise-strip>span{font-size:41px;color:#17221b;font-weight:500;border-right-color:#9eaaa7;padding-left:25px}.promise-strip small{font-size:12px;color:#4c5d53;font-weight:400;margin-top:4px}.promise-strip>p{font-size:13px;color:#405449;padding-left:26px}
.section,.split-section{padding-top:77px;padding-bottom:77px}.section-head{margin-bottom:35px;max-width:850px}
body[data-page] .section-head>.eyebrow,.editorial>.eyebrow{font-size:10px;letter-spacing:.08em;color:#4b6053;background:none;border:0;border-radius:0;padding:0;display:block;margin-bottom:18px}
body[data-page] .section-head h2,.editorial h2{font-size:clamp(38px,5.3vw,70px);line-height:1;letter-spacing:-.065em;font-weight:600;padding:0;border:0;background:none;border-radius:0;color:#111412}
body[data-page] .section-head p,.editorial p{font-size:18px;line-height:1.55;color:#354c3e;max-width:700px}
.campaign-mechanics{background:#e9320c;width:100vw;margin-left:calc(50% - 50vw);padding:65px max(38px,calc((100vw - 1284px)/2));border:0}
body[data-page] .campaign-mechanics .eyebrow{color:#151711}
body[data-page] .campaign-mechanics h2{color:#111412;font-size:clamp(40px,5.8vw,77px)}
body[data-page] .campaign-mechanics .steps{gap:28px}
body[data-page] .campaign-mechanics .steps article{background:none;border:0;border-top:1px solid #6e2519;border-radius:0;padding:20px 0 0;box-shadow:none}
body[data-page] .campaign-mechanics .step-number{display:block;width:auto;height:auto;background:none;border-radius:0;padding:0;color:#111412;font-size:12px;letter-spacing:.05em;margin-bottom:33px;font-weight:550}
body[data-page] .campaign-mechanics .steps h3{font-size:26px;line-height:1.08;color:#151b15;font-weight:600}
body[data-page] .campaign-mechanics .steps p{font-size:16px;line-height:1.5;color:#101310;margin-top:15px}
.campaign-mechanics .section-note{font-size:12px;color:#151711;line-height:1.55;margin-top:30px}
.catalog-principles{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:start;border-bottom:1px solid #9eaaa7}
.catalog-principles-heading>.eyebrow{font-size:10px;letter-spacing:.08em;color:#51665a;margin-bottom:23px}
.catalog-principles-heading h2{font-size:clamp(37px,4.5vw,59px);font-weight:550;line-height:1.02}
.catalog-principles-heading em{color:#e9320c}.catalog-principles-copy{padding-top:31px}
.catalog-principles-copy p{font-size:18px;color:#354c3e;line-height:1.6}
.campaign-partners{width:100vw;margin-left:calc(50% - 50vw);padding:67px max(38px,calc((100vw - 1284px)/2));background:#121613;color:#e7ece7}
body[data-page] .campaign-partners .section-head h2{color:#e8ede7}
body[data-page] .campaign-partners .section-head>.eyebrow{color:#9fac9f}
body[data-page] .campaign-partners .audience-grid{gap:27px}
body[data-page] .campaign-partners .audience-grid>a{background:none;border:0;border-radius:0;border-top:1px solid #526354;padding:23px 0 65px;box-shadow:none;min-height:310px}
body[data-page] .campaign-partners .audience-grid h3{color:#f1f3ec;font-size:33px;font-weight:500;line-height:1.03}
body[data-page] .campaign-partners .audience-grid p{color:#aebeb0;font-size:16px;line-height:1.55;margin-top:21px}
.campaign-partners .card-index{font-size:10px;letter-spacing:.06em;color:#91a492}.campaign-partners .partner-card-art{display:none}.campaign-partners .round-arrow{background:#e9320c;color:#fff;border-radius:50%;width:36px;height:36px;right:0;bottom:8px}
/* Segments: one expandable line, no always-visible card grid */
.section.segments-section{padding:30px 0 43px}
body[data-page] details.segment-directory{padding:0;background:none;border:0;border-bottom:1px solid #9eaaa7;border-radius:0;box-shadow:none;overflow:visible}
body[data-page] details.segment-directory[open]{background:none;border-color:#53695a}
body[data-page] .segment-directory>summary{display:grid;grid-template-columns:1fr 32px;gap:8px 20px;padding:19px 0;min-height:103px;align-items:center}
body[data-page] .segment-directory>summary>.segment-directory-kicker{position:static;transform:none;grid-column:1;font-size:9px;line-height:1.4;letter-spacing:.08em;font-weight:550;color:#53695b}
body[data-page] .segment-directory>summary>h2{grid-column:1;font-size:clamp(22px,2.3vw,31px);line-height:1.15;font-weight:550;letter-spacing:-.035em;max-width:950px;margin:0;color:#18251b}
body[data-page] .segment-directory>summary>.segment-directory-arrow{position:static;transform:none;grid-column:2;grid-row:1/3;font-size:30px;line-height:1;color:#e9320c;display:block;width:auto;height:auto;background:none;border:0;border-radius:0}
body[data-page] .segment-directory[open]>summary>.segment-directory-arrow{transform:rotate(90deg)}
.segment-directory-body{padding:5px 0 25px;border-top:1px solid #9eaaa7}.segments-help{font-size:13px;color:#52685b;margin:15px 0}
.segment-directory .segments-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 30px;align-items:start}
body[data-page] .segment-directory details.segment-card{padding:0;border:0;border-bottom:1px solid #a3b1a7;background:none;border-radius:0;box-shadow:none;overflow:visible}
body[data-page] .segment-directory .segment-card>summary{display:grid;grid-template-columns:22px 1fr 23px;gap:10px;align-items:center;min-height:62px;padding:15px 0}
body[data-page] .segment-directory .segment-card>summary .segment-number{position:static;transform:none;grid-column:1;grid-row:1;display:block;width:auto;height:auto;background:none;border-radius:0;padding:0;color:#5e7466;font-size:10px;font-weight:500;line-height:1}
body[data-page] .segment-directory .segment-card h3{grid-column:2;grid-row:1;padding:0;border:0;box-shadow:none;background:none;margin:0;border-radius:0;font-size:18px;line-height:1.25;letter-spacing:-.03em;color:#293e30;font-weight:500}
body[data-page] .segment-directory .segment-card>summary .segment-toggle{position:static;transform:none;grid-column:3;grid-row:1;display:block;width:auto;height:auto;background:none;border:0;border-radius:0;font-size:20px;line-height:1;color:#59735f}
body[data-page] .segment-directory .segment-card[open]>summary .segment-toggle{transform:rotate(90deg);color:#e9320c}
body[data-page] .segment-directory .segment-card[open] h3{color:#a72810}
.segment-directory .segment-details{padding:0 0 21px 32px}.segment-directory .segment-details:before{display:none}
.segment-directory .segment-details .segment-examples{font-size:15px;line-height:1.5;color:#294433;font-weight:550;margin-top:0}
.segment-directory .segment-details p{font-size:15px;line-height:1.5;color:#49634f;margin-top:11px}
.segment-directory .segments-bottom{display:flex;gap:30px;align-items:start;padding:23px 0 0;margin-top:18px;border:0;border-top:1px solid #9eaaa7;border-radius:0;background:none;color:#223f2b}
.segment-directory .segments-bottom h3{font-size:23px;font-weight:550;line-height:1.1;color:#233e2c}
.segment-directory .segments-bottom p{font-size:15px;color:#415f49;line-height:1.55}
.segment-directory .segments-bottom .segments-conditions{font-size:12px;color:#59725f;line-height:1.55}
/* Partner pages share the same art direction */
body[data-page] .hero:not(.acquisition-hero){padding:55px 0 65px;gap:40px;min-height:0;grid-template-columns:1.05fr 1fr}
body[data-page] .hero h1{font-size:clamp(47px,5.7vw,80px);line-height:.99;color:#e9320c;font-weight:650;letter-spacing:-.065em}
body[data-page] .hero h1 em{color:#111412}
body[data-page] .hero-copy>.eyebrow{background:none;border:0;border-radius:0;padding:0;font-size:10px;color:#405e49;letter-spacing:.08em;margin-bottom:27px}
body[data-page] .live-dot{background:#e9320c;box-shadow:none;width:5px;height:5px}
body[data-page] .hero-description{color:#344e3c;font-size:19px;line-height:1.55}
body[data-page] .hero-footnote{color:#546e5b;font-size:12px;line-height:1.6}
.partner-pass-art{margin:0;min-width:0}.partner-pass-art img{display:block;width:100%;height:auto;mix-blend-mode:multiply}.partner-pass-art figcaption{font-size:9px;color:#4e6957;letter-spacing:.065em;text-align:right;margin-top:13px}
body[data-page] .quote-section{background:#e9320c;color:#111412;border-radius:0;padding:48px;margin:25px 0;border:0}
body[data-page] .quote-section h2{color:#111412;font-size:clamp(40px,5.5vw,70px);font-weight:550}
body[data-page] .quote-section em,body[data-page] .quote-section p,body[data-page] .quote-section>.eyebrow{color:#111412}
body[data-page] .info-panel,body[data-page] .scenario-panel{background:#d8e1d9;border:0;border-radius:0;box-shadow:none;padding:32px}
body[data-page] .info-panel h3,body[data-page] .scenario-panel h3{color:#253f2d;font-weight:550;line-height:1.05}
body[data-page] .info-panel p,body[data-page] .scenario-panel p{color:#3d5a46;font-size:17px;line-height:1.55}
body[data-page] .scenario-tabs button{border-radius:0;border:1px solid #839d8c;background:none;color:#324f3c;padding:13px 15px;font-size:14px}
body[data-page] .scenario-tabs button.selected{background:#17221a;border-color:#17221a;color:#fff}
body[data-page] .social-preview{background:#171e18;border-radius:0;box-shadow:none}
body[data-page] .social-preview h3{color:#efefdf}.social-avatar{background:#e9320c!important;color:#fff!important}.social-link{border-radius:0!important}
body[data-page] .money-row{background:none;border:0;border-bottom:1px solid #9eaaa7;border-radius:0;box-shadow:none;padding:21px 0;margin:0}
body[data-page] .money-row>span{background:none;border:0;border-radius:0;color:#ae2b12;width:30px;height:30px;font-size:12px}
/* FAQ and final conversion */
body[data-page] .faq-section{gap:65px}
body[data-page] .faq-section details{border:0;border-bottom:1px solid #98aba0;background:none;border-radius:0;padding:0}
body[data-page] .faq-section details[open]{background:none;border-color:#4d6d55}
body[data-page] .faq-section summary{font-size:18px;font-weight:500;padding:23px 35px 23px 0;line-height:1.3;color:#203c29}
body[data-page] .faq-answer{font-size:16px;color:#42674c;line-height:1.6;padding-bottom:23px}
body[data-page] .closing{background:#111512;color:#f0f2e9;border-radius:0;padding:54px 43px;margin:0 0 50px;border:0;box-shadow:none}
body[data-page] .closing h2{font-size:clamp(39px,5.6vw,76px);line-height:.98;color:#f0f2e9;font-weight:550}
body[data-page] .closing p{color:#a9bdad;font-size:17px;line-height:1.55;max-width:580px}
body[data-page] .closing em{color:#f0785d}
.campaign-signoff{font-size:clamp(65px,14.15vw,191px);font-weight:800;letter-spacing:-.08em;line-height:.85;background:#e9320c;color:#111412;width:100vw;position:relative;margin-left:calc(50% - 50vw);padding:20px 30px 0;white-space:nowrap;text-align:center;overflow:hidden;user-select:none}
footer{background:#111512;color:#c5d1c4;max-width:none;padding-left:max(38px,calc((100vw - 1284px)/2));padding-right:max(38px,calc((100vw - 1284px)/2));border:0;margin:0}
.footer-top{border-color:#425347;padding-top:42px}.footer-top .logo{color:#e6eee2}.footer-top .logo>span{color:#e9320c}.footer-top h3{font-weight:500;color:#c4d0c2;font-size:14px}.footer-top a,.footer-brand p,.company-details,.company-details p,.footer-bottom{color:#9eb09f!important;font-size:12px!important}.company-details{border-top-color:#425347}.company-details strong{color:#c6d3c5;font-size:14px}.social-icon{border-radius:0;background:none;color:#a7bba8;border-color:#425347}.footer-bottom{border-top-color:#425347}
@media(max-width:1150px){.campaign-stage{grid-template-columns:.9fr 1.05fr 1fr;gap:22px}.campaign-title{font-size:11.3vw}.campaign-copy h2{font-size:24px}.campaign-copy>p{font-size:15px}.campaign-calculator{padding:20px 18px}.acquisition-calc-result>output{font-size:39px}.acquisition-price-input input{font-size:29px}.campaign-object{margin:0 -30px}.campaign-edition{font-size:9px}.channel-banner-inner{gap:22px}.acquisition-channel-banner .ad-platform{width:33px;height:33px;flex-basis:33px}.acquisition-channel-banner .ad-platform img{width:24px;height:24px}.channel-banner-inner>p,.acquisition-channel-warning{font-size:13px}}
@media(max-width:980px){body[data-page] .site-header nav{background:#c4cecd;border-bottom-color:#9eaaa7}.site-header nav.open{gap:7px}.site-header nav>a:not(.button),.dropdown-toggle{font-size:16px!important;padding:12px 0!important}.site-header nav .button{align-self:start}.channel-banner-inner{grid-template-columns:1fr auto}.acquisition-channel-warning{grid-column:1/-1;justify-self:start;max-width:none}.channel-banner-inner>p br{display:none}.campaign-stage{grid-template-columns:1fr 1fr;gap:25px 32px}.campaign-object{grid-column:2;grid-row:1/3;margin:0 -20px;align-self:center}.campaign-copy{grid-column:1;grid-row:1}.campaign-calculator{grid-column:1;grid-row:2}.campaign-title{font-size:11.5vw}.campaign-copy .button{max-width:none}.catalog-principles{gap:35px}.segment-directory .segments-bottom{flex-direction:column}.campaign-partners .partner-paths>a{display:flex!important;flex-direction:column}.campaign-partners .audience-grid{grid-template-columns:1fr}.campaign-partners .audience-grid>a{min-height:0;padding:24px 0 45px}.campaign-partners .audience-grid h3{font-size:39px}.campaign-partners .audience-grid p{max-width:600px;margin-top:17px}.campaign-partners .card-index{margin-bottom:20px}.campaign-partners .round-arrow{position:static;margin-top:20px}.campaign-mechanics .steps{grid-template-columns:1fr 1fr}.campaign-signoff{font-size:14vw}}
@media(max-width:700px){body[data-page] main{padding:0 21px}body[data-page] .site-header{padding:20px 21px;min-height:81px}.site-header .logo{font-size:24px!important}.channel-banner-inner{padding:0 21px;gap:14px;grid-template-columns:1fr}.acquisition-channel-banner{padding:18px 0}.channel-banner-inner>p,.acquisition-channel-warning{font-size:14px;max-width:none}.acquisition-channel-warning{grid-column:auto}.acquisition-channel-banner .ad-platform{width:36px;height:36px;flex-basis:36px}.acquisition-channel-banner .ad-platform img{width:25px;height:25px}.acquisition-channel-banner .ad-platforms{gap:8px}.campaign-hero{padding:25px 0 30px}.campaign-edition{font-size:8px;gap:15px;margin-bottom:21px;letter-spacing:.02em}.campaign-edition>span:last-child{max-width:150px;text-align:right}.campaign-title{font-size:11.7vw;letter-spacing:-.075em;line-height:.88}.campaign-title>span+span{margin-top:5px}.campaign-stage{grid-template-columns:1fr;gap:26px;margin-top:27px}.campaign-copy{grid-column:1;grid-row:1}.campaign-object{grid-column:1;grid-row:2;max-width:500px;width:100%;margin:0 auto}.campaign-calculator{grid-column:1;grid-row:3;padding:24px}.campaign-copy h2{font-size:34px;line-height:1.02;margin-bottom:17px}.campaign-copy>p{max-width:430px;font-size:17px}.campaign-copy .button{max-width:none;font-size:15px!important;min-height:53px}.campaign-zero{gap:30px;margin:22px 0}.campaign-zero strong{font-size:36px}.campaign-zero>span{font-size:12px}.campaign-text-link{font-size:13px}.campaign-copy>.campaign-terms{font-size:11px}.campaign-object figcaption{font-size:8px}.acquisition-price-input input{font-size:35px}.acquisition-calc-result>output{font-size:52px}.acquisition-calc-price>label,.acquisition-range-label label{font-size:14px}.acquisition-calc-result>span{font-size:13px}.acquisition-calc-note{font-size:11px}.promise-strip{grid-template-columns:repeat(3,1fr);padding:25px 0}.promise-strip>span{padding-left:13px;font-size:31px;letter-spacing:-.06em}.promise-strip>span:nth-child(3){border:0}.promise-strip small{font-size:11px;line-height:1.3;letter-spacing:0}.promise-strip>p{grid-column:1/-1;padding:18px 0 0;border:0;font-size:12px}.section,.split-section{padding-top:49px;padding-bottom:49px}.section.segments-section{padding-top:17px;padding-bottom:30px}body[data-page] .section-head h2,.editorial h2{font-size:40px;line-height:1.02}body[data-page] .section-head p,.editorial p{font-size:17px}.campaign-mechanics{padding:47px 21px}body[data-page] .campaign-mechanics .steps{grid-template-columns:1fr;gap:27px}body[data-page] .campaign-mechanics .steps article{padding-top:17px}body[data-page] .campaign-mechanics .step-number{margin-bottom:18px}body[data-page] .campaign-mechanics .steps h3{font-size:30px}body[data-page] .campaign-mechanics .steps p{font-size:17px}.catalog-principles{grid-template-columns:1fr;gap:20px}.catalog-principles-heading h2{font-size:39px}.catalog-principles-copy{padding:0}.catalog-principles-copy p{font-size:17px}.campaign-partners{padding:47px 21px}body[data-page] .campaign-partners .audience-grid h3{font-size:38px}.segment-directory .segments-grid{grid-template-columns:1fr;gap:0}body[data-page] .segment-directory>summary{padding:20px 0;gap:8px 14px}body[data-page] .segment-directory>summary>h2{font-size:23px}body[data-page] .segment-directory .segment-card h3{font-size:17px;hyphens:none}body[data-page] .segment-directory .segment-card>summary{min-height:58px;grid-template-columns:20px 1fr 22px}.segment-directory .segment-details{padding-left:30px}.segment-directory .segments-bottom{gap:20px}.segment-directory .segments-bottom>.button{width:100%;font-size:13px}.segment-directory .segments-bottom h3{font-size:25px}.segment-directory .segments-bottom p{font-size:16px}.segment-directory .segments-bottom .segments-conditions{font-size:12px}body[data-page] .hero:not(.acquisition-hero){grid-template-columns:1fr;padding:33px 0 42px;gap:27px}body[data-page] .hero h1{font-size:49px;line-height:1.01}body[data-page] .hero-description{font-size:18px}.partner-pass-art{max-width:520px;margin:auto}.partner-pass-art figcaption{font-size:8px}body[data-page] .quote-section{padding:32px 24px;margin:15px 0}body[data-page] .quote-section h2{font-size:40px}body[data-page] .info-panel,body[data-page] .scenario-panel{padding:25px}body[data-page] .faq-section{gap:25px}body[data-page] .faq-section summary{font-size:18px}body[data-page] .faq-answer{font-size:16px}body[data-page] .closing{padding:34px 25px;margin-bottom:30px}body[data-page] .closing h2{font-size:40px;line-height:1.02}body[data-page] .closing p{font-size:17px}.campaign-signoff{font-size:13.7vw;padding:17px 10px 0}.footer-top{padding-top:33px}footer{padding-left:21px;padding-right:21px}.footer-top a,.footer-brand p,.company-details,.company-details p,.footer-bottom{font-size:13px!important}}
@media(prefers-reduced-motion:reduce){*{scroll-behavior:auto!important;transition:none!important}}
/* Informational and connection pages use the same editorial system. */
body[data-page] .page-intro{padding-top:48px;padding-bottom:40px}
body[data-page] .page-intro h1{font-size:clamp(46px,6vw,82px);font-weight:650;line-height:.99;letter-spacing:-.06em;color:#111412}
body[data-page] .page-intro h1 em{color:#e9320c}
body[data-page] .page-intro p{color:#38533f;font-size:18px;line-height:1.55}
body[data-page] .form-panel{background:#e2e8e1;border:1px solid #9eafa2;border-radius:0;box-shadow:none;padding:33px}
body[data-page] .form-panel h2,body[data-page] .form-panel h3{color:#182c1e;font-weight:550}
body[data-page] .form-panel>p{color:#4c6854;font-size:16px}
body[data-page] .role-choice{background:none;border:1px solid #98ad9f;border-radius:0;box-shadow:none;padding:20px}
body[data-page] .role-choice.selected{background:#1a271d;color:#f3f5ed;border-color:#1a271d}
body[data-page] .role-choice.selected small{color:#b5c6b8}
body[data-page] .role-choice small{color:#54715d}
body[data-page] .form-panel input,body[data-page] .form-panel textarea,body[data-page] .form-panel select{border:1px solid #96aa9b;border-radius:0;background:#eef1e9;color:#213c29;padding:13px 14px;box-shadow:none}
body[data-page] .form-panel input:focus,body[data-page] .form-panel textarea:focus,body[data-page] .form-panel select:focus{outline:2px solid #e9320c;outline-offset:2px}
body[data-page] .form-panel label{color:#38563f;font-size:14px}
body[data-page] .form-success{background:#e2e8df;border:1px solid #8ca693;border-radius:0;padding:32px}
.catalog-entry-features span{border-radius:0;background:#d5dfd7;color:#3c6147}
@media(max-width:700px){body[data-page] .page-intro h1{font-size:45px}body[data-page] .form-panel{padding:24px}body[data-page] .role-choice{padding:20px}body[data-page] .page-intro p{font-size:17px}.catalog-entry-features{gap:9px}}
/* Accessible text contrast on the pale canvas and the primary action. */
.campaign-title,body[data-page] .hero h1,body[data-page] .page-intro h1 em{color:#d32c0c}
body[data-page] .button.primary{background:#ce2b0b;border-color:#ce2b0b;color:#fff}
/* Edition 02: clear offer, a stronger brand and legible comparison */
body[data-page] .logo{display:inline-flex;align-items:center;gap:11px;padding:0;letter-spacing:-1.5px;line-height:1}
body[data-page] .logo .brand-mark{width:52px;height:52px;flex:0 0 52px;border-radius:12px;display:block}
body[data-page] .logo>.brand-wordmark{display:block;color:#111412;margin:0;font-size:27px;font-weight:800;line-height:.95;position:relative;padding-bottom:15px}
body[data-page] .brand-wordmark>span{color:#c62b0b}
body[data-page] .brand-wordmark small{position:absolute;left:1px;bottom:0;font-size:9px;letter-spacing:4px;line-height:1;color:#303c35}
body[data-page] footer .logo>.brand-wordmark{color:#fff!important}body[data-page] footer .brand-wordmark>span{color:#ff795b}body[data-page] footer .brand-wordmark small{color:#bbcabd}
.channel-banner-inner{grid-template-columns:1fr 1fr;gap:40px;align-items:stretch}
.acquisition-channel-banner{padding:27px 0}
.channel-comparison-ad{display:grid;grid-template-columns:1fr auto;gap:15px 22px;align-items:center}
.channel-kicker{font-size:15px!important;font-weight:700;line-height:1.35;letter-spacing:.075em;color:#fff;margin:0}
.channel-comparison-bpn .channel-kicker{color:#ff795b}
.channel-comparison-ad .channel-kicker{grid-column:1/-1}
.channel-comparison-ad .ad-platforms{grid-column:2;grid-row:2;flex-wrap:wrap;max-width:136px}
.channel-comparison-title{font-size:clamp(18px,1.7vw,24px);line-height:1.3;color:#fff;margin:0;font-weight:650;letter-spacing:-.025em}
.channel-comparison-bpn{border-left:1px solid #607066;padding-left:34px;display:grid;gap:12px}
.channel-comparison-title strong{color:#ff795b;font-weight:700}
.channel-comparison-note{font-size:14px;line-height:1.45;color:#c2cec4;margin:0;max-width:460px}
.campaign-title{font-size:clamp(65px,10.9vw,149px);line-height:.9}
.campaign-title>.campaign-title-intro{font-size:.48em;letter-spacing:-.055em;margin-bottom:9px;color:#111412}
.campaign-copy>.campaign-lead{font-size:20px;font-weight:700;line-height:1.3;color:#bf2b0e;max-width:350px;margin-bottom:18px}
.campaign-copy h2{font-size:30px;line-height:1.08}
.campaign-copy>.campaign-terms{font-size:12px;line-height:1.5;color:#3c4b42}
@media(max-width:1100px){.channel-comparison-ad{grid-template-columns:1fr}.channel-comparison-ad .ad-platforms{grid-column:1;grid-row:auto;max-width:none}.channel-comparison-ad .channel-comparison-title{grid-row:2}.channel-banner-inner{gap:25px}}
@media(max-width:700px){body[data-page] .logo .brand-mark{width:45px;height:45px;flex-basis:45px}body[data-page] .logo>.brand-wordmark{font-size:25px}.channel-banner-inner{grid-template-columns:1fr;gap:23px}.channel-comparison-ad{gap:12px}.channel-comparison-bpn{border-left:0;border-top:1px solid #607066;padding:20px 0 0}.channel-comparison-title{font-size:21px}.channel-comparison-note{font-size:14px}.campaign-title{font-size:10.4vw}.campaign-copy>.campaign-lead{font-size:21px}.campaign-copy h2{font-size:34px}.campaign-copy>.campaign-terms{font-size:13px}.acquisition-channel-banner .ad-platform{width:40px;height:40px;flex-basis:40px}.acquisition-channel-banner .ad-platform img{width:29px;height:29px}}

/* Quieter chapters: reserve vermilion for accents, keep explanatory copy bright. */
.campaign-mechanics{background:#252d29}
body[data-page] .campaign-mechanics .eyebrow{color:#ff957b}
body[data-page] .campaign-mechanics h2{color:#f5f6ef}
body[data-page] .campaign-mechanics .section-head>p{color:#fff;font-size:22px;line-height:1.5;max-width:850px}
body[data-page] .campaign-mechanics .steps article{border-top-color:#66746c}
body[data-page] .campaign-mechanics .step-number{color:#ff957b;font-size:14px;font-weight:700}
body[data-page] .campaign-mechanics .steps h3{color:#f5f6ef}
body[data-page] .campaign-mechanics .steps p{color:#e0e7df;font-size:18px;line-height:1.55}
body[data-page] .campaign-mechanics .section-note{color:#cbd5cb;font-size:14px;line-height:1.6}
.campaign-signoff{background:#c4cecd;color:#bb2a0d;border-top:1px solid #9eaaa7}
@media(max-width:700px){body[data-page] .campaign-mechanics .section-head>p{font-size:20px}body[data-page] .campaign-mechanics .steps p{font-size:17px}body[data-page] .campaign-mechanics .section-note{font-size:14px}}

/* Keep note text and its pale panel paired, independent of the dark chapter. */
body[data-page] .campaign-mechanics .section-note{background:#edf0e9;color:#25332c;font-size:16px;line-height:1.6;font-weight:600;border-left:3px solid #ef3b16;padding:18px 22px;border-radius:0 9px 9px 0}
@media(max-width:700px){body[data-page] .campaign-mechanics .section-note{font-size:16px;padding:16px 18px}}

/* Make the BPN symbol the visual anchor of the comparison. */
.channel-comparison-bpn{grid-template-columns:minmax(0,1fr) 104px;column-gap:24px;align-content:center}
.channel-comparison-bpn>p{grid-column:1;min-width:0}
.channel-comparison-bpn>.channel-bpn-icon{grid-column:2;grid-row:1/4;align-self:center;width:104px;height:104px;border-radius:23px;display:block}
@media(max-width:1100px) and (min-width:701px){.channel-comparison-bpn{grid-template-columns:minmax(0,1fr) 84px;column-gap:18px}.channel-comparison-bpn>.channel-bpn-icon{width:84px;height:84px;border-radius:18px}}
@media(max-width:700px){.channel-comparison-bpn{grid-template-columns:minmax(0,1fr) 84px;column-gap:18px}.channel-comparison-bpn>.channel-bpn-icon{width:84px;height:84px;border-radius:18px}}

/* Recognisable full-colour platform marks occupy the entire comparison column. */
.channel-comparison-ad{grid-template-columns:minmax(0,1fr)}
.channel-comparison-ad .channel-kicker{grid-column:1}
.channel-comparison-ad .channel-comparison-title{grid-column:1;grid-row:2}
.acquisition-channel-banner .channel-comparison-ad .ad-platforms{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));grid-column:1;grid-row:3;gap:12px;width:100%;max-width:none;justify-content:stretch}
.acquisition-channel-banner .channel-comparison-ad .ad-platform{width:100%;height:auto;aspect-ratio:1;min-width:0;max-width:none;flex-basis:auto;background:#fff;border-radius:13px;padding:11px;border:1px solid #ffffff;box-shadow:0 5px 16px #0002}
.acquisition-channel-banner .channel-comparison-ad .ad-platform img{display:block;width:100%;height:100%;object-fit:contain;filter:none;opacity:1}
.faq-answer>p{margin:0 0 12px}.faq-answer>p:last-child{margin-bottom:0}
@media(max-width:700px){.acquisition-channel-banner .channel-comparison-ad .ad-platforms{gap:9px}.acquisition-channel-banner .channel-comparison-ad .ad-platform{padding:8px;border-radius:10px}}
/* Explicit contrast for partner cards on the graphite chapter. */
body[data-page] .campaign-partners .partner-paths>a{--path-ink:#f5f6ef;color:#f5f6ef;background:transparent;box-shadow:none}
body[data-page] .campaign-partners .partner-paths>a:hover{background:#1f2922;box-shadow:none}
body[data-page] .campaign-partners .partner-paths h3{color:#fff;font-weight:650}
body[data-page] .campaign-partners .partner-paths p{color:#edf2e9;font-size:19px;line-height:1.6}
body[data-page] .campaign-partners .partner-paths .partner-card-cta{color:#fff;font-size:21px;font-weight:750;line-height:1.4;border-top:1px solid #69796e;padding-top:23px}
body[data-page] .campaign-partners .partner-paths .card-index{color:#ffad94;font-size:14px;font-weight:700}
body[data-page] .campaign-partners .partner-paths .round-arrow{background:#ce2b0b;color:#fff;width:46px;height:46px;flex-basis:46px}
body[data-page] .campaign-partners .partner-paths .round-arrow svg{color:#fff}
body[data-page] .campaign-partners .section-head>.eyebrow{color:#ffad94;font-size:14px}
@media(max-width:700px){body[data-page] .campaign-partners .partner-paths p{font-size:19px}body[data-page] .campaign-partners .partner-paths .partner-card-cta{font-size:21px}}

/* Independent FAQ columns keep an opened answer within its own column. */
body[data-page] .faq-section{display:block}
body[data-page] .faq-section .section-head{max-width:850px;margin-bottom:30px}
body[data-page] .faq-list{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 44px;align-items:start}
body[data-page] .faq-column{display:grid;gap:12px;min-width:0;align-content:start}
body[data-page] .faq-column>details{min-width:0}
@media(max-width:760px){body[data-page] .faq-list{grid-template-columns:minmax(0,1fr);gap:12px}body[data-page] .faq-section .section-head{margin-bottom:22px}}